Episode 23: Jerry Greenfield, Co-Founder, Ben & Jerry’s Ice Cream

Jerry Greenfield is the co-founder of Ben & Jerry’s. Jerry talks to me about how he and his childhood friend, Ben Cohen, two overweight underachievers with counterculture values, founded the world’s most popular ice cream brand out of the failure of the things they were individually trying to do.

From humble beginnings in 1978 in a scoop show in Burlington Vermont, the ice cream company has grown to a multinational corporation, but in true Vermont fashion, the company has maintained localvore values and pushes progressive social causes.

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